By combining the human instinct to play with the fundamentals of gamification, we unlock playable marketing. Using interactivity to engage, it inspires meaningful relationships and delivers exceptional marketing performance.
Our gamification software allows marketers to create, tailor and deploy marketing gamification campaigns that deliver results at every touchpoint.
• Plan and define your gamification campaigns in our intuitive, self-serve platform.
• Explore 30+ game types and shape in the visual editor for limitless possibilities.
• Enjoy the flexibility to bring your brand creative to life or start from pre-made templates.
• Try advanced features from prize settings to seamless integrations to exceed your campaign requirements.
• Embed across key touchpoints of your customer journey; website, landing pages, iframes, or apps.
• Track and measure campaign success with robust data management and analytics.
Whatever your marketing challenges are, playable marketing delivers effective performance across a spectrum of marketing objectives:
Whether you’re just beginning your journey with playable marketing – or a seasoned professional, we’ve built pricing packages with your company, team and marketing goals in mind.
Do you have questions about gamification and how playable marketing can be used? We’ve gathered the most frequently asked questions about gamification in this FAQ
Playable marketing combines interactivity and gamification embedded within any marketing campaign, built specifically to give the audience a unique and valuable brand experience.
To learn more about how you can create playable experiences, take our demo.
The interactivity, delivered through a game is a must-have in the marketer’s toolkit —available any time and best used throughout the customer journey to immerse audiences in playable brand experiences that are meaningful to them, at that point in time.
To learn more about how you can create playable experiences, take our demo.
Playable marketing, through the use of gamification, ignites the human desire to play. Our most ordinary instinct to play facilitates a more valuable exchange. Our need to learn, connect and grow through play is innate. By embedding interactive gameplay into campaigns, marketers can rely on more predictable and positive outcomes.
To learn more about how you can create playable experiences, take our demo.
Yes. You certainly can. This is what our customers say:
Hanna Korpimäki, CRM & Data Manager at The Finnish Football Association explains:
“With Playable, you can easily make campaigns that are really on-brand, engaging and work well from start to finish. Therefore, we are now able to support our brand better.”
Read The Finnish Football Association’s success story with gamification here.
Peder Thomsen, Marketing Consultant at Danske Bank states:
“We have managed to create something that the audience engages with to a much higher extent than anything else we have done previously”
Read Danske Bank’s success story with gamification here.
No. Not at all. It’s a myth that gamification is just for fun. By employing the most ordinary human instinct to play, marketers are able to deliver extraordinary results.
Our customers see an average time spent with brand of 67 seconds, 41% average unique registration rate, 63% average game start, and 42% average game completion rate.
Morten Junge Bertelsen, Global Head of E-commerce, Ecooking explains:
“Never limit yourself to thinking that gamification is just a fun add-on to your ‘serious’ marketing machine. Gamification can be used at so many points in your customers’ journey – it can do almost anything.”
Yes. Gamification works for businesses in any industry, in B2C and B2B. We have customers within retail, fashion, energy, finance, charity, sport, membership, news media, pharmaceuticals, consumer goods, and many more. They are all building playable marketing strategies to:
To learn more about in how you can create playable experiences, by taking our 2 minute demo.
Brands like Würth, Many Digital, and Wärtsila drive great results.
Qiagen, a German provider within the B2B molecular testing world, has implemented gamification and saw a 97.4% conversion rate. Their Senior Global Campaign Manager, Esra Cam, explains:
“Gamification is fantastic for B2B campaigns, and the best way to educate and to inform about complex topics. In our industry, you always have to navigate new learnings and developments, and gamification helps us to provide this information in a quick and playable way.”
See more B2B brand case studies with gamification.
Playable marketing can be applied to solving most marketing challenges, and here are just a few of the outcomes you can expect:
Gamification fits into all stages of the customer journey. Both in B2C and B2B, no matter whether you’re selling products, services, or knowledge. Use playable marketing to:
Learn more by watching our demo.
Struggling to find the perfect gamification software for your business? Get personalized recommendations and insights to ensure you select the best solution to boost engagement and drive results.
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