Gamification Software

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Playable
reviews and features

By combining the human instinct to play with the fundamentals of gamification, we unlock playable marketing. Using interactivity to engage, it inspires meaningful relationships and delivers exceptional marketing performance.

Trusted over 650+ brands globally.
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How It Works.

Our gamification software allows marketers to create, tailor and deploy marketing gamification campaigns that deliver results at every touchpoint.

Create

• Plan and define your gamification campaigns in our intuitive, self-serve platform.
• Explore 30+ game types and shape in the visual editor for limitless possibilities.

Tailor

• Enjoy the flexibility to bring your brand creative to life or start from pre-made templates.
• Try advanced features from prize settings to seamless integrations to exceed your campaign requirements.

Deploy

• Embed across key touchpoints of your customer journey; website, landing pages, iframes, or apps.
• Track and measure campaign success with robust data management and analytics.

Extraordinary marketing performance

Whatever your marketing challenges are, playable marketing delivers effective performance across a spectrum of marketing objectives:

Packages that scale with your growth

Whether you’re just beginning your journey with playable marketing – or a seasoned professional, we’ve built pricing packages with your company, team and marketing goals in mind.

Essentials

Request a Quote
  • Unlimited campaigns
  • 1 user
  • One-to-one onboarding
  • Shared Customer Success plan
  • Standard integrations

Premium

Request a Quote
  • Unlimited Campaigns
  • Accommodates teams
  • One-to-one onboarding
  • Premium Customer Success
  • Standard, web-hook and API integrations
  • Sub-domain access
  • Advanced security
  • Advanced account structure

Customer Reviews

Hanna Korpimäki

CRM & Data Manager at FAF

The Playable platform saves us a lot of time. Basically, we can re-use campaigns and automate the process one time for the whole year. The campaign runs in the background without the need to interfere. It makes the whole process more efficient. That’s a big win for us.

Andrea Gonzales

Digital Campaigns & Partnerships Manager

After going through the onboarding process, and creating the first couple of games, I definitely had more confidence in using the platform. The onboarding process helped to explain the different functionality of the games from a strategic level, for example, what could drive leads, or what was better to generate traffic to our website.

Amelia Campbell

Digital Marketing Executive at SPAR UK

The Playable platform is very innovative. There are so many different games, so it really helps create more relevant campaigns that fit with our brand, our partner, and the season.

Frequently Asked Questions

Do you have questions about gamification and how playable marketing can be used? We’ve gathered the most frequently asked questions about gamification in this FAQ

What is playable marketing?

Playable marketing combines interactivity and gamification embedded within any marketing campaign, built specifically to give the audience a unique and valuable brand experience. 

To learn more about how you can create playable experiences, take our demo.

What is gamification in a marketing context?

The interactivity, delivered through a game is a must-have in the marketer’s toolkit —available any time and best used throughout the customer journey to immerse audiences in playable brand experiences that are meaningful to them, at that point in time. 

To learn more about how you can create playable experiences, take our demo.

How does playable marketing & gamification work?

Playable marketing, through the use of gamification, ignites the human desire to play. Our most ordinary instinct to play facilitates a more valuable exchange. Our need to learn, connect and grow through play is innate. By embedding interactive gameplay into campaigns, marketers can rely on more predictable and positive outcomes.

To learn more about how you can create playable experiences, take our demo.

See how playable marketing works for our customers

We’re a serious brand. Can we use gamification?

Yes. You certainly can. This is what our customers say:

Hanna Korpimäki, CRM & Data Manager at The Finnish Football Association explains:

“With Playable, you can easily make campaigns that are really on-brand, engaging and work well from start to finish. Therefore, we are now able to support our brand better.”

Read The Finnish Football Association’s success story with gamification here.

Peder Thomsen, Marketing Consultant at Danske Bank states:

 “We have managed to create something that the audience engages with to a much higher extent than anything else we have done previously”

Read Danske Bank’s success story with gamification here.

Isn’t gamification just about fun?

No. Not at all. It’s a myth that gamification is just for fun. By employing the most ordinary human instinct to play, marketers are able to deliver extraordinary results.

Our customers see an average time spent with brand of 67 seconds, 41% average unique registration rate, 63% average game start, and 42% average game completion rate.

Morten Junge Bertelsen, Global Head of E-commerce, Ecooking explains:

“Never limit yourself to thinking that gamification is just a fun add-on to your ‘serious’ marketing machine. Gamification can be used at so many points in your customers’ journey – it can do almost anything.”

Does gamification work for my industry?

Yes. Gamification works for businesses in any industry, in B2C and B2B. We have customers within retail, fashion, energy, finance, charity, sport, membership, news media, pharmaceuticals, consumer goods, and many more. They are all building playable marketing strategies to:

  • Attract new customers and audiences
  • Increase brand engagement and improve revenue attainment
  • Inspire and educate
  • Mitigate audience privacy sensitivity
  • Create a immersive brand experience

To learn more about in how you can create playable experiences, by taking our 2 minute demo.

How does gamification work for B2B companies?

Brands like Würth, Many Digital, and Wärtsila drive great results. 

Qiagen, a German provider within the B2B molecular testing world, has implemented gamification and saw a 97.4% conversion rate. Their Senior Global Campaign Manager, Esra Cam, explains:

“Gamification is fantastic for B2B campaigns, and the best way to educate and to inform about complex topics. In our industry, you always have to navigate new learnings and developments, and gamification helps us to provide this information in a quick and playable way.”

See more B2B brand case studies with gamification.

How can we use gamification in our marketing strategy?

Playable marketing can be applied to solving most marketing challenges, and here are just a few of the outcomes you can expect:

  • Attract new customers and audiences
  • Deliver an individual experience to your customers and audiences
  • Grow and/or enrich your email database
  • Mitigate your audiences’ privacy sensitivity 
  • Improve conversion and sales 
  • Build brand awareness and participation 
  • Increase the time your audiences spend with you
  • Develop your understanding of your audience and what they need/want from you
  • Educate or guide your audience
Where does gamification fit into the customer journey?

Gamification fits into all stages of the customer journey. Both in B2C and B2B, no matter whether you’re selling products, services, or knowledge. Use playable marketing to:

  • Attract audiences and new customers
  • Improve brand awareness and engagement
  • Get new permissions and enrich your data
  • Increase conversions in the moment
  • Activate sleepy members of your database 
  • Educate customers, staff, and stakeholders
  • Reward customers 
  • Understand more about your audience and what they need/want from you

Learn more by watching our demo.

Need Help Choosing the Right Gamification Software?

Struggling to find the perfect gamification software for your business? Get personalized recommendations and insights to ensure you select the best solution to boost engagement and drive results.

gamificationsoftware.com 2024